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Why is SEO Important in 2020?

Let’s face it, SEO has been around since 1997 – if you had a kid then, she would be 23 years old this year! Why she? Well, because SEO is complicated. All joking aside, now that 2020 is here, if you are just now starting to plan your SEO strategy for this year. Well, let me tell you, you are already six month behind schedule. But there is still hope. Here are some awesome tips that will help you leverage your SEO strategy this year. Oh, and do me a favor. DO NOT Share this article… You don’t want your competition to find it now, do you?

We cannot neglect the importance of SEO in 2020 if you want to continue to rank at the top of Google. Here are 5 reasons why SEO is important in 2020. These are 5 tips to help you leverage SEO in 2020.

1. Proactive SEO Approach

Generally speaking, you are here because you seek guidance or simply the answer to why SEO is still important in 2020 – simply put, why wouldn’t be? As long as there is Google (supply) and users (demand) searching online for how-to videos, articles, or simply doing research for a term paper, there will be still a need for SEO professionals to help Google bots better index pages. Hence, it is up to us, SEO professionals,  and smart business owners  like yourself to improve their website content while following Google latest algorithm updates to make sure we stay current with Google’s SERP guide lines.

Though this could be a tedious task. Well, this is why, you hire reputable SEO agencies or professionals to handle the job for you. So, don’t hesitate to invest into SEO this year. You’ll be glad you did.

Also Read: 2020 SEO Trends You Need To Know

2. Group Content By Topics

The more relevant your content, the more Google will reward you by placing your content on the featured snippets. But, before that happens, you must structure you content the right way. Content grouping is an optimization method for search engines that simply revolves around changing the structure of your site by aggregating all related content into categories – what is content aggregation you ask? Well, in its simplest form content aggregation is the collection of related information based on a common topic involving one or more keywords.

3. Google My Business Posts and Images

Google My Business has so many benefits. From being free to help you users find your business online in the local market. I know you are probably wondering what does Google My Business (GMB) has to do with SEO in 2020. Combining the power of GMB posts and SEO can benefit your overall strategy. In 2020, it is safe to say that Google is pushing more toward quality content and improving Local SEO rankings, and this is where GMB comes into play.

4. Use Video To Engage Your Audience

Think outside the box. Here is one way to use video in 2020 – if you aren’t yet, for every post you create, you should be also creating a video and posting it on YouTube. As I will soon after this post goes live.

5. Cross Channel SEO

On every channel where your business is listed, use your keywords. Put them in your publications on social networks, use them in hashtags, add them in your interventions on the forums. The more your brand is associated with a panel of expressions, the more Google can increase your visibility. This will help you increase relevancy and hep your SEO efforts become easier as keywords become more and more competitive.

Author Details


Gary Vela

Gary Vela

Digital marketer obsessed with ROI driven campaign and crafting solutions for clients worldwide.

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