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The ultimate guide to using Bing Webmaster Tools – Part 3

 

Today, I’m covering two sections of Bing Webmaster Tools, and both are very useful to anyone who wants to rank well on Bing. The two sections we will cover are:

  • Diagnostics & Tools.
  • Security.

Diagnostics & Tools

If you are interested in ranking well on Bing, this section will be particularly helpful, since this is where the SEO and keyword tools are housed. The tools here will help you identify and fix website issues to increase your overall search visibility.

SEO Analyzer

The SEO Analyzer is here to help you analyze individual pages for search engine optimization (SEO) performance.

To get started, just enter any URL into the toolbar and click “analyze.” This is identified with the “2” bubble in the screenshot above.

The SEO Analyzer can bypass the robots.txt directive and can scan any active URL on your site. This will allow you to check pages you may not want the Bingbot to actively crawl and index. If the tool encounters redirects, it will follow (to the best of its ability) the redirects and alert you to them in the report.

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.


 

About The Author

​Christi Olson is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of SEM. Prior to joining the Bing Ads team within Microsoft, Christi worked in marketing both in-house and at agencies at Point It, Expedia, Harry & David, and Microsoft (MSN, Bing, Windows). When she’s not geeking out about search and digital marketing she can be found with her husband at ACUO crossfit and running races across the PacificNW, brewing and trying to find the perfect beer, and going for lots of walks with their two schnauzers and pug.

 

 

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