What Are SEO Best Practices for Color Variations?

  Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Welcome to another edition of Ask an SEO! Today, we’ve got a question from Jessica in California. She asks:

Why Author Reputation Matters More Than Ever for Search

  Google is famous for experimenting with new features in search, and just as famous for abruptly and unceremoniously killing them. The examples are legion. Remember the personalized vs. global search toggle? Or in-depth articles? (The latter still exists, but has become almost invisible in the SERPs.) One of the longest-lasting of those “Google giveth;

Earned media platform Cision adds image tracking with ShareIQ purchase

  Cision says its recently announced acquisition of Berlin-based visual content performance platform ShareIQ provides it with the technology to offer the first earned media platform that tracks visual as well as textual content. Previously, Cision’s platform tracked image performance for brands, based on text associated with the image via social media hashtags or written

How to take advantage of Facebook’s Advanced Matching Pixel

  Facebook has become a staple within marketing plans across many industries. The ability to reach their enormous user base using behavioral and demographic data allows you to expose your advertisements to an extremely targeted audience. Yet there are even more benefits to advertising on Facebook that many brands are not taking advantage of, perhaps

5 key characteristics that enable companies to cultivate customer advocates

  Most articles about driving customer advocacy focus on how to run successful advocacy initiatives or influencer marketing programs. This is not one of those articles. Those are important topics, for sure, and I’m saving my thoughts on them for a future post. What I want to do right now is make the point that

How to Create & Use Surveys for Content Marketing

  When you think of ideas for your content, do you write about what you’re interested in or do you structure titles based on the pain points of your audience that can generate an emotional connection by understanding their needs? Do you create a content map based on research-backed audience understanding or do you sketch

Reddit’s redesign is driving higher engagement rates, but will it deliver more advertisers?

  Last year, Reddit announced it was undertaking its first major redesign in more than a decade. According to the company’s CEO and co-founder, Steve Huffman, there were a variety of goals attached to the project, but chief among them was to decrease the bounce rate of first-time visitors and lift the amount of time

How to Measure the ROI of Your Social Media Marketing Efforts

  Posting on your social media profiles three to five times a day is nice. Responding to engagement once an hour is nice, too. What’s really nice though is when you see a conversion happen because of your social media efforts, whether that’s the consistent posting you’re doing or the speedy response time with your

18 Essential Social Media Marketing Apps for Your Smartphone

social media marketing apps

  One of the greatest things about digital marketing is you can work from anywhere, anytime you want. You can schedule social media updates while you’re poolside on a tropical vacation, at home on a sick day, or during the seventh inning stretch at your kid’s game (as long as you put your work down