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Tag: social media history

How To Create A Digital Marketing Team Structure

How To Create A Digital Marketing

We know creating the ideal digital marketing team structure can be confusing, daunting, and complex. Not to mention, the structure of your digital marketing team can make or break the performance of your company. But after tackling our internal hiring process, the biggest lesson I’ve learned is the importance of having an established team structure

LinkedIn set to launch redesigned Groups platform by end of August

  LinkedIn is building a new version of its Groups platform used by many social media managers and marketers and is set to launch it at the end of August. The company sent an email this week to Group managers outlining coming changes, along with functionalities that will be unavailable as they roll out the

The Google expanded text ad CTR lift that never was

  Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and match in testing for the most effective combination of ad copy. In exchange for testing the new format, advertisers

Monthly SEO Tasks to Manage Performance

SEO, Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks, and sales to your competitors.

Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks, and sales to your competitors. These 16 monthly tasks (plus one bonus task) will keep you focused on the basics of managing SEO performance. If

Quora advertisers can now optimize campaigns for conversions

  Quora this week introduced conversion-optimized campaigns, a feature that focuses the ad delivery algorithm on optimizing for conversions rather than clicks. With “optimize for conversions” selected, the system will aim to show ads to users it deems most likely to take the designated conversion action. “For example, if you want to get app installs and

Fake social accounts: Another problem for marketers to monitor

  If any marketers feel their list of things to worry about is getting too short, here’s another one to add: Fake social media accounts. Not just fake social followers, or fake influencers. Those are separate items on your list. These are social media accounts that purport to be from your brand or your CEO.

Twitter Kills Off Third-Party App Features

  Twitter has restricted access to APIs, which effectively kills off certain key features in popular third-party apps. Most notably, third-party apps have lost the ability to deliver push notifications and refresh the timeline automatically. Unofficial Twitter apps can still send notifications to users, but they will now be delayed. In addition, refreshing the timeline

12th Annual SEMPO State of Search Results Released

  SEMPO has released the results of its 12th annual State of Search marketing survey, with industry insights for both marketers and agencies. Findings from the survey reveal that marketers appear to be moving more in-house; particularly with organic search and organic social channels. Agencies, on the other hand, are shifting more to paid search

Communicating Search to the C-Suite: From Rank to Revenue

  If growth is indeed everyone’s job within an organization, then everyone needs to understand the importance of search marketing. No other discipline has delivered growth in such a profitable and sustainable manner over the past decade. Google handles more than 1.3 trillion searches each year, 51 percent of all traffic to websites comes via organic

12 Steps for Conducting a Successful Social Media Audit

  A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity levels of your social media efforts. Auditing the performance and outcome of your social media marketing gives insights on how your brand compares to the size, weight, reach and