Switching to HTTP/2 is a relatively straightforward performance win that significantly improves site speed, so it’s no wonder adoption has increased dramatically over the past couple of years. Despite the obvious benefits, HTTP/2 is rarely talked about by SEO pros, and I’d go out on a limb and say that the majority of them
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Russia is home to 146 million consumers and with 100 million internet users, Russia is the seventh largest audience in the world. As of this writing, Yandex is averaging 56.2 percent market share in comparison to Google. After over 10 years of doing both organic and paid media on Yandex, I am still surprised
Search Engines, SEO, and The User Experience When I started doing SEO back in the day, rankings were the only thing that mattered. I’m ashamed to admit it, but in my very earliest days, my optimization practices constituted getting the keyword on the page as many times as possible without ruining the visitor’s on-page experience.
SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking – just a few magical tricks away. They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries. But, in reality, they’re a long
Like many SEO meat-and-potatoes tactics, there’s no denying that header tags aren’t as critically important for your site rankings as they used to be. However, there’s no denying that these tags still serve an important function – for your users and your SEO. They can indirectly influence your rankings by making your content easier and more
Anyone that’s ever tried their hand at SEO knows that it’s complex, to say the least. So, when tools come along that make the art of search engine optimization a little easier, we stand up and take notice. Social bookmarking sites are one of these tools that can have an impact on digital marketing
While many of us enjoy longer vacations and sunshine during the summer, major retailers spend the warmer months getting ready for the biggest sales events of the year. In fact, many retailers will report more than 50 percent of their annual profits from a single sales event during the coming fall months. In 2016,
The industry is rapidly moving from a keyword-focused approach to a topic-driven model. Google’s recent rebrand of its ad network, AdWords to Google Ads, provides a perfect example of this. In the SEO realm, we’ve seen this shift for a while, as search engines have slowly shifted to semantic search. A Backlinko study from
When discussing SEO strategy with the C-Suite, do you ever experience your audience’s eyes glazing over? Sure, you can try to explain website optimization in terms of the top of the funnel, mid-funnel, and bottom of the funnel; every CMO has some understanding of that. But that still doesn’t effectively capture the essence of what
Some can create engaging content. Others can create SEO-friendly content. Few can do both. For true digital success, all content – from service pages to blog posts to guests pieces on third-party publications – must engage and appeal to search engines. When engagement and SEO are aligned, both build upon each other’s mission. That’s