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Tag: Local Digital Marketing Agency

How To Create A Digital Marketing Team Structure

How To Create A Digital Marketing

We know creating the ideal digital marketing team structure can be confusing, daunting, and complex. Not to mention, the structure of your digital marketing team can make or break the performance of your company. But after tackling our internal hiring process, the biggest lesson I’ve learned is the importance of having an established team structure

Report says Google to launch own smart display in time for holidays

  Out of more than 50 million Alexa devices sold, fewer than 500,000 have been the Echo Show, according to Canalys. That’s partly because the device fails to live up to the promise of a “smart speaker with a screen.” With the Echo Show as a reference point, the recently launched Lenovo Smart Display with

The ultimate guide to using Bing Webmaster Tools – Part 3

  Today, I’m covering two sections of Bing Webmaster Tools, and both are very useful to anyone who wants to rank well on Bing. The two sections we will cover are: Diagnostics & Tools. Security. Diagnostics & Tools If you are interested in ranking well on Bing, this section will be particularly helpful, since this

The Google expanded text ad CTR lift that never was

  Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and match in testing for the most effective combination of ad copy. In exchange for testing the new format, advertisers

Are you holding your funnels accountable?

  Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a funnel. Just recently, I was at a baseball game, and I swear the peanuts guy was walking up and down the steps yelling, “Funnels, get your funnels — fresh hot funnels!” Obviously, I’m kidding, but

Live webinar with Scott Brinker: 5,000+ martech tools – where do you start?

  You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It’s time to take a long, hard look at how to leverage martech and take

Who’s really winning the smart speaker market, Amazon or Google?

  Earlier this week, Strategy Analytics released its Q2 global smart speaker shipments report. The data showed Amazon still as the global market leader, but with Google gaining, followed by Alibaba, Apple, JD.com and others. That report said there had been just under 12 million units shipped in the quarter and that Amazon maintained a

Google clarifies it does capture location data after Location History is turned off

  Earlier this week, the AP reported that Google continues to collect user location data even when user Location History is turned off. In response, Google initially said that the company was being clear and not hiding anything or misleading consumers: “[W]e continue to use location to improve the Google experience when they do things like

12th Annual SEMPO State of Search Results Released

  SEMPO has released the results of its 12th annual State of Search marketing survey, with industry insights for both marketers and agencies. Findings from the survey reveal that marketers appear to be moving more in-house; particularly with organic search and organic social channels. Agencies, on the other hand, are shifting more to paid search