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PR Distribution Reviews: PR Newswire Vs Newswire

There are a lot of competitions in the PR industry. In fact, businesses have several PR distribution options when distributing a press release.

It’s very important that you know the differences when shopping for a press release distribution site. You need to know their pricing, features, add-on, and manner of monitoring campaigns before making a choice.

Here is a review of the two distribution services, PR Newswire, and Newswire. Check the differences between the two.

1. Newswire

Newswire is a press release distribution service that stands out for its excellent customer service. It provides a wide range of PR services under its hood and comes at reasonable prices.

The platform offers wire distribution, media monitoring, media outreach, media database, media outreach, newsroom, and PR Strategy. When you visit its site, navigating through the options is easy. PR submission is quick.

They provide a free demo, so you have an idea of how the process works. The site details the features of each product clearly. They explain distinctly what you’ll be getting and how you can track results which is a very important component of PR campaigns.

The wire service offers distribution packages at a cost-effective price. Brands can choose from its broad plans whether you want single, monthly, and annual plans. What’s good with the platform is that no matter the size of business, they have a plan that suits the budget.

For instance, if you can’t afford a more expensive plan, you have other choices that also provide wide exposure and help promote awareness. Multimedia can be embedded in the press release for free. There is no top up membership fee to use the platform.

Single Distribution Plan

MEDIA DISTRIBUTION

PREMIUM

PREMIUM PLUS

STATE NEWSLINE

NATIONAL NEWSLINE

Price

$119

$359

$699

$1, 199

Premium Distribution 250+ media outlets

PR Newswire 1, 000 media outlets

Google News

Yahoo

Business Journals Network

Reuters

Associated Press

FEATURES

PREMIUM

PREMIUM PLUS

STATE NEWSLINE

NATIONAL NEWSLINE

Up t 4 images

1 video

Up to 6 hyperlinks

Industry list

Additional files

Auto-post on Twitter and FB

Share PR preview

Publish notification via email

2-tier editorial process

Traditional reach

National Reach

UPGRADES

PREMIUM

PREMIUM PLUS

STATE NEWSLINE

NATIONAL NEWSLINE

One featured image with PR Newswire

Add-on

Add-on

Expedited release processing

ANALYTICS

PREMIUM

PREMIUM PLUS

STATE NEWSLINE

NATIONAL NEWSLINE

Detailed analytics report

PR Newswire visibility report

Monthly Distribution Plan

MEDIA DISTRIBUTION

PROFESSIONAL

SMALL BUSINESS

ENTERPRISE

Price

$199/ month

$349/ month

$749/ month

Premium PRs

2

4

15

Discount on wire services

10%

15%

20%

Optional Extended Distribution

Google News inclusion

Industry List

1

1

1

Add Hyperlinks, Images, and Video

Targeted Auto Campaign to Industry Publications

Detailed Analytics Report

NEWSROOMS

PROFESSIONAL

SMALL BUSINESS

ENTERPRISE

Number of newsrooms

1

2

5

Press Releases Included Automatically

PR Contacts

Social Media Integration and Curation

Supports Multimedia

Press Kit

Event Calendar

Custom URL

×

MEDIA DATABASE

PROFESSIONAL

SMALL BUSINESS

ENTERPRISE

Number of Saved Contacts

400

800

3, 000

Included Messages

400

800

3, 000

Campaign Analytics

Powerful filtering options

Full contact profile

×

×

Data export feature

×

×

Import your own media list

View recent articles

×

×

Campaign scheduling

MEDIA MONITORING

PROFESSIONAL

SMALL BUSINESS

ENTERPRISE

Number of Saved Alerts

4

8

20

Sentiment Analysis

Real-Time Tracking

×

×

Access to Newswire Article Archive

Data partnership with LexisNexis

SMS text notification, email

News clipping feature

INFLUENCE

PROFESSIONAL

SMALL BUSINESS

ENTERPRISE

Discover Top Influencers

Communicate with Influencers

Campaign Analytics

Campaign Management

Account Coordinator

×

×

Schedule campaigns

Annual Distribution Plan

MEDIA DISTRIBUTION

PROFESSIONAL

SMALL BUSINESS

ENTERPRISE

Price

$179/ month

$314/ month

$674/ month

Premium PRs

2

4

15

Discount on wire services

10%

15%

20%

Google News inclusion

Optional Extended Distribution

Industry List

1

1

1

Add Hyperlinks, Images, and Video

Targeted Auto Campaign to Industry Publications

Detailed Analytics Report

NEWSROOM

PROFESSIONAL

SMALL BUSINESS

ENTERPRISE

Number of newsrooms

1

2

5

Press Releases Included Automatically

PR Contacts

Social Media Integration and Curation

Supports Multimedia

Press Kit

Event Calendar

Custom URL

×

MEDIA DATABASE

PROFESSIONAL

SMALL BUSINESS

ENTERPRISE

Number of Saved Contacts

400

800

3, 000

Included Messages

400

800

3, 000

Campaign Analytics

Powerful filtering options

Full contact profile

×

×

Data export feature

×

×

Import your own media list

View recent articles

×

×

Campaign scheduling

MEDIA MONITORING

PROFESSIONAL

SMALL BUSINESS

ENTERPRISE

Number of Saved Alerts

4

8

20

Sentiment Analysis

Real-Time Tracking

×

×

Access to Newswire Article Archive

Data partnership with LexisNexis

SMS text notification, email

News clipping feature

INFLUENCE

PROFESSIONAL

SMALL BUSINESS

ENTERPRISE

Discover Top Influencers

Communicate with Influencers

Campaign Analytics

Campaign Management

Account Coordinator

×

×

Schedule campaigns

Four single distribution plans are available including Premium ($119), Premium Plus ($359), State Newsline ($699), and National Newsline ($1,199). The basic plan includes premium distribution to its network and Google News, multimedia integration, and analytics report.

There are three monthly and annual plans including Professional, Small Business, and Enterprise. The annual plans come at 10 percent off than the monthly plan, so you can get more savings if you want a long-term distribution.  

Customer Service

Newswire leads the pack when it comes to customer service. It offers a personalized approach to its clients, regardless of what stage they are in the distribution or any PR process.

They make sure that they answer the chat at once, answer emails promptly, and attend to the questions immediately. Aside from chat and email, they also offer phone and help desk assistance.

The staff is ready to guide a client in any stage of the process. They help navigate through the site, submit a press release, or inserting multimedia in the copy.

This makes the platform an ideal solution for startups and small businesses. It is perfect for any company that wants a wider distribution, cost-effective pricing, and assistance in the PR process.  

What we think about Newswire:

Newswire is the right press release distribution site for companies looking for easy PR submissions, great customer service, and exposure. With different plans under each category, brands will not run out of options. However, there is feedback that some clients were confused when navigating due to plenty of choices available.

As compared with PR Newswire, it’s not a bad choice if you want distribution at an affordable price. It also gives you access to PR Newswire network since it includes it in its package.  

With many products offered, you don’t have to go out of the site to book another platform. It offers complete ingredients for a recipe.

PR Newswire is recommended for companies that want immediate and broad exposure and awareness. If you also want to work with a company with experience, it is, of course, the answer.  

2. PR Newswire

PR Newswire is the oldest and largest PR distribution service that has a wide database of media contacts. With its expanded network, it can help other PR services to provide a bigger and better exposure for their clients.

According to its site, each brand that wants to avail its PR service can have access to the following:

Access to the biggest distribution network that places your story in a wide audience.
It offers Online Member Center where you can manage the process of distribution on your own.
It provides Media Studio, a multimedia management tool that makes brand assets accessible anytime.
Clients can have access to visibility reports to monitor their ROI.
Access to editorial services.

The wire service requires you to create an account before you can use its platform. That means you have to pay for the membership fee and the plan you’re getting. According to reviews, it is pricier than any other press release services in the market.

A membership of $195 is asked for each client to be paid each year. Once you paid it, you can avail of the basic distribution plan that costs between $350 and $805. If you think that you can add images for free, the platform asks for a fee of $325.

Just like when getting any quality service, distribution with PR Newswire comes with a price. It’s because they can provide a quality outcome that can benefit your business.

STATE & LOCAL

400-Word release

Additional for every 100-word

New York Metro, State, and New Jersey

$445

$140

Other states/ local options

$350

$140

REGIONAL & TOP MARKETS

Top markets

$575

$165

Northeast

$575

$165

Southeast

$575

$165

Midwest

$575

$165

NATIONAL

US 1

$805

$245

US Social

$880

$245

US 1 Industry Circuit

$805

$245

State & Local

You can have your news distributed to a particular local news site or state. Its geographic targeting allows you to access the media in a specific city. It is ideal for businesses that want to gain exposure and awareness in a specific city.

Regional & Top Markets

It provides a wider distribution than the State and Local plan. Your news can be sent to up to 13 states per region instead of just one in the previous plan. It is recommended for brands that want to gain exposure at the regional level.

National

It is the plan that offers the widest scope of distribution because it is sent to newsrooms, more than 4, 500 sites, and blogs all over the United States. It sends your news to major news sites including Yahoo!, Bloomberg, and MarketWatch.  

With this plan, you can customize where to send your press release. You can send it to legislative, public officials, philanthropic organizations, newsrooms, or to specific online audiences.

The platform offers wide choices for its clients as it provides specific targeting. Whether you want to reach the local, regional, or national level. But as mentioned, the more features or the wider distribution, the higher the cost of the plan.

Customer Service

PR Newswire provides quick and effective customer support. It offers different ways to reach their staff through chat, email, and phone. They return calls and emails within the day in case the communication is received outside the business hours. Their customer service staff answers queryimmediately during chats.

What we think about PR Newswire:

PR Newswire is a distribution platform for businesses that can afford distribution at an expensive rate. Although it produces great results, it is not ideal for small companies and startups that want to improve their exposure and visibility.  

The service doesn’t allow inclusion of images or videos in a press release for free. If you’re concerned about it, you better get other PR services that offer this feature for free.

It also demands a membership fee in order to use its platform. Users complain that they need to create an account to become a member and a separate one to get a distribution plan.

Author Details


Gary Vela

Gary Vela

Digital marketer obsessed with ROI driven campaign and crafting solutions for clients worldwide.

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