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Defining Local SEO

As a business owner or marketing professional, you likely have a baseline understanding of what search engine optimization, or SEO is. But what does it mean to localize SEO? What exactly is local SEO, and why is it important for your business?

At its basic definition, general SEO is a series of tactics that are implemented to boost your website’s ranking and gain favor with search engines. This is a crucial marketing practice, because with all the competition in the online space, having a prominent place in search engines spikes your chances of traffic. And increased traffic often leads to more sales and customers.

Our team at Web Daytona prioritizes local search results by regularly monitoring sources of website traffic and following a hyper-targeted approach. We keep our clients’ listings accurate and optimized for potential customers and mapping systems, and we also make sure their information and location are easily available. 

SEO works best when it is customized based on the business’s goals and needs. For example, there are ways to do national SEO and local SEO. Oftentimes, small businesses focus on local SEO because it’s targeted to reach local potential customers. Local SEO is a bit different, as there are more specialized tactics in order for the business’s web presence to reach its local community.

Examples of Local SEO

Local business listings

One of the best local SEO tactics is to simply ensure that you have your business listed. This means a strong, optimized listing in Google My Business, Apple Maps, Bing Places for Business, and more. An experienced SEO agency like Web Daytona can support you in claiming your listing and optimizing to be SEO-friendly. 

Local keywords

Having localized keywords on your website and in your content is a key ingredient to successfully implementing local SEO. For example, adding the city’s name into your content is a great way to localize and optimize. If you’re a family law attorney in Orlando, using phrases such as “experienced Orlando family law attorney” or “family law attorney near me” will help boost your local SEO. Since people in the area are likely looking for local businesses, incorporating local keywords is a good way to get more traffic.

Phone and address 

This seems like a basic practice, but simply having your business phone number and address listed on your website, especially the front page, is a way to boost local SEO. This is part of on-page SEO strategy, which basically means optimizing the pages that you have on your website. 

Backlinks from local entities

Backlinks, no matter the SEO scope, are key to establishing your website as an authority. The same is true for a local SEO approach. Having backlinks from other local organizations, like blogs, newspapers, or even other businesses, will help boost your local SEO.

Related searches

What is Local SEO Marketing? Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an incredibly effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.

Case Studies

ward t berg

Ward T. Berg

By using a targeted Search Engine Optimization strategy Ward T. Berg was able to dominate the search engines. Giving him a demanding lead on the competition.

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sweet marlays' coffee

Sweet Marlays’ Coffee

By focusing on the Sweet Marlays’ Coffee social media presence, we are able to raise awareness about their brand. This helps drive traffic to their coffee shop.

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Exellent Service

I'm a perfectionist, especially when it comes to a web site that represents my business as well as my personal image. Gary Vela and the Daytona Internet Marketing team fully executed and delivered quality service and results. Gary is professional and trustworthy - a gem of integrity in today's world!

Very Professional

I’ve known Gary Vela since our college years more than 15 years ago, he has always been very professional, energetic, intuitive, personable, and dedicated to serve his clients. I would highly recommend Web Daytona for any digital marketing needs and more!

Always on time

I've worked with Web Daytona specifically the owner Gary V. He is a young man with integrity, very personal and attentive to details. The first programming/web development project I gave him convinced me that I had found the web development company I was looking for in Volusia.