fbpx

Blog

Landing Page Best Practices

The first rule of landing page best practices is this: they are a starting point to help you construct your best first attempt at a landing page. After that, you need to experiment and let the customers decide what they think is the best converting page for the job.

21 Quick Landing Page Tips

  1. Ensure the primary headline of your landing page matches the ad visitors clicked to get there.
  2. Make your call to action (CTA) big and position it above the fold.
  3. Use directional cues to direct attention to your CTA (arrows or photos/videos of people looking or pointing at your button).
  4. For lead gen forms where the CTA is below the fold (e.g. due to a long form) – make the directional cue point down the page to the button.
  5. A landing page should have a single purpose and thus a single focused message.
  6. Congruence: every element of your page should be aligned conceptually with the topic and goal of the page.
  7. Show your product/service being used in context.
  8. Use video. It’s been shown to improve conversion by up to 80%.
  9. Edit to remove unnecessary content. Be succinct.
  10. Use real testimonials for authenticity.
  11. Show social proof via indicators of your social status.
  12. Test new ideas using A/B testing. Let your customers decide which message works best for them.
  13. Provide a free trial. Try-before-you-buy is a standard and expected feature.
  14. Provide a guarantee to reduce/remove risk.
  15. Include partner co-branding to increase trust by association.
  16. Simplify your copy using bullets.
  17. If you are selling a book, or giving away an eBook via lead gen, provide a preview to increase trust show that you are proud of your product.
  18. Segment by traffic source. Send your PPC, email, social media, organic and banner traffic to separate landing pages for better message match and measurability (which channel performs best)
  19. Segment by user type: don’t send offers about men’s health products to the ladies on your email list.
  20. Show your phone number so people know you are real and can interact with you on a personal level.
  21. Finally, don’t send inbound traffic to your homepage. Use a landing page!

 

You can use a checklist (tips like those below) or a scorecard to rate your landing page and produce a to-do list of items to fix. Check out our Landing Page Scorecard.

Witten by unbounce

Author Details


Gary Vela

Gary Vela

Digital marketer obsessed with ROI driven campaign and crafting solutions for clients worldwide.

Related Posts


10 Must Have Shopify Apps For The 2020 Holiday Season

October 30, 2020

10 Must Have Shopify Apps For The 2020 Holiday Season

If you are looking to start a new Shopify store, these are the top ten apps worth exploring. 10 Must Have Shopify Apps To Plan and Execute Marketing Strategies For The 2020 Holiday Season and beyond. Octane AI Quiz, Messenger, SMS Use a Shop Quiz to personalize the shopping experience and drive up AOV &

How to Trend on Instagram Reels

August 21, 2020

How to Trend on Instagram Reels

On August 5th, we saw the introduction of the new kid on the social media block: a little platform called “Instagram Reels”. Launched in more than 50 countries, including America, it’s already being picked apart by users for its different uses, benefits, and limitations. Probably most important, though, is this: its similarity to a certain app