Huge Changes are Underway with The Facebook News Feed
On Tuesday, I sent a comprehensive analysis of the coming changes to the Facebook News Feed. At Social Media Examiner, we want to help you understand what’s happening and how to revamp your strategies so that Facebook will continue to be a viable marketing channel.
Here’s a quick summary of what’s going to change:
#1: Less public content will be shown (videos and posts from publishers or businesses).
#2: Reach, video watch time, and referral traffic from Pages will decrease.
#3: Posts will be ranked differently, giving priority to “posts that spark conversations and meaningful interactions between people,” according to Facebook.
Here are six things you can do now to improve your chances with Facebook:
Suggestion #1: Post less frequently (I know that’s gonna be hard, but it’s necessary).
Suggestion #2: Create content that stimulates conversation–meaning comments between fans.
Suggestion #3: Jump into live video, now! Why? It leads to 6x the interactions according to Facebook.
Suggestion #4: Don’t ask for comments in your posts. Engagement bait will be demoted in the News Feed.
Suggestion #5: Master Facebook ads. This will be the only sure-fire way to drive people to your site.
Suggestion #6: Learn Messenger Chatbots. Bots will allow you to nurture leads and sell.
This will likely require a shift in your Facebook marketing strategy. And you’ll probably have to learn some new tools to carry it out (like bots, ads, or live video). Social Media Marketing World 2018 (starting on Feb. 28th) can help. In three days, you’ll rapidly discover ways to improve your Facebook strategy, live video experience, Facebook ads knowledge, and Messenger chatbot success. Don’t get left behind. Prepare yourself to face the changes.