fbpx

Blog

Fake social accounts: Another problem for marketers to monitor

 

If any marketers feel their list of things to worry about is getting too short, here’s another one to add:

Fake social media accounts.

Not just fake social followers, or fake influencers. Those are separate items on your list. These are social media accounts that purport to be from your brand or your CEO.

Except they’re not.

To get a better sense of how common and problematic these are, I chatted recently with Guy Nizan, co-founder and CEO of threats intelligence firm IntSights.

[Read the full article on MarTech Today.]


 

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

 

 

Source

Author Details


Avatar

Barry Levine

Related Posts


10 Must Have Shopify Apps For The 2020 Holiday Season

October 30, 2020

10 Must Have Shopify Apps For The 2020 Holiday Season

If you are looking to start a new Shopify store, these are the top ten apps worth exploring. 10 Must Have Shopify Apps To Plan and Execute Marketing Strategies For The 2020 Holiday Season and beyond. Octane AI Quiz, Messenger, SMS Use a Shop Quiz to personalize the shopping experience and drive up AOV &

September 4, 2020

How To Combine On-Page SEO With User Intent

It’s no longer big news that you can’t trick Google anymore. To rank on Google’s first page, you need quality content that your readers are really interested in. If you don’t follow this rule, you will never be able to grow your business and generate more sales.  However, fortunately, it’s not a big problem to