How much does an eCom website cost?
You probably guessed there isn’t a one-size-fits-all answer. In fact, the costs could range from $5 thousand to more than $1 million, depending on the platform and requirements. Also consider you should continue to invest money to improve the function and experience of your online store when the initial development is completed (And don’t forget marketing spend, of course.). Waiting until everything is outdated and then tackling it all at once is not a successful or proactive eCommerce strategy – you will fail. We at Web Daytona generally recommend breaking work down into manageable chunks no matter what the scope is, and $100k is a manageable chunk even if the full project is much larger.
Depending upon how simple or complex the eCommerce platform is and what the licensing costs might be, the costs may vary quite dramatically for similar functionality. There are industry-specific solutions, integrated solutions based on ERP systems, and software as a service (SaaS) offerings designed to be comfortable for business owners to setup and configure themselves. If you would like more detail about eCommerce platforms, we have written a helpful guide to selecting an eCommerce platform as well as an eCommerce requirements worksheet. At the lowest cost, if you don’t need any outside help, some SaaS offerings start at $30-$50 a month but that also depends on what industry you are. For instance, Shopify will not allow anything second amendment related products to be sold on their SaaS. More configurable and customizable offerings like Magento and Magento Enterprise are not designed to be setup by a business owner (without expertise), so at a minimum you are likely to spend $10,000 – $20,000.00 with a good domestic vendor just to set up your store and do basic configuration and training.
eCommerce Web Design
Many platforms, and especially SaaS offerings, have design galleries, themes, or templates you can apply to your site yourself. While these may not be a perfect fit for your business or dramatically set you apart from other businesses who may use the same designs, these templates are a quick and cheap option. Expect to spend from $0 to $250 to purchase a theme and another $1,000 to $2,000 making minor changes and customizations (more than just a logo change, but not a custom design either). When you get into custom design, the sky is the limit on possible expenses. Similarly, a custom theme may cost $10,000 to $100,000 depending on the specifics, requirements, and depth of the process.