Reasons For Your Dental Office To Engage in Social Media

Reasons For Your Dental Office To Engage in Social Media

In the pre-Internet days, advertising your business meant going out to spread the word to family, friends, and colleagues. Pre-modern days even had town criers announce to people what and where they were selling. Signboards were also quite popular in those days. Nowadays, however, there are several ways to get your products noticed by the

How to React to Your Customers on Social Media

Social Media

It’s no secret that enhancing social media engagement is a smart business tactic. But, have you considered your response to those interactions? According to The Manifest, consumers communicate with brands on social media through:  Liking their posts Leaving reviews Mentioning a brand on their own profile Direct messaging a brand on social media For each

How To Create A Digital Marketing Team Structure

How To Create A Digital Marketing

We know creating the ideal digital marketing team structure can be confusing, daunting, and complex. Not to mention, the structure of your digital marketing team can make or break the performance of your company. But after tackling our internal hiring process, the biggest lesson I’ve learned is the importance of having an established team structure

LinkedIn set to launch redesigned Groups platform by end of August

  LinkedIn is building a new version of its Groups platform used by many social media managers and marketers and is set to launch it at the end of August. The company sent an email this week to Group managers outlining coming changes, along with functionalities that will be unavailable as they roll out the

The Google expanded text ad CTR lift that never was

  Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and match in testing for the most effective combination of ad copy. In exchange for testing the new format, advertisers