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Category: Social Media

How to React to Your Customers on Social Media

Social Media

It’s no secret that enhancing social media engagement is a smart business tactic. But, have you considered your response to those interactions? According to The Manifest, consumers communicate with brands on social media through:  Liking their posts Leaving reviews Mentioning a brand on their own profile Direct messaging a brand on social media For each

How To Create A Digital Marketing Team Structure

How To Create A Digital Marketing

We know creating the ideal digital marketing team structure can be confusing, daunting, and complex. Not to mention, the structure of your digital marketing team can make or break the performance of your company. But after tackling our internal hiring process, the biggest lesson I’ve learned is the importance of having an established team structure

LinkedIn set to launch redesigned Groups platform by end of August

  LinkedIn is building a new version of its Groups platform used by many social media managers and marketers and is set to launch it at the end of August. The company sent an email this week to Group managers outlining coming changes, along with functionalities that will be unavailable as they roll out the

The Google expanded text ad CTR lift that never was

  Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and match in testing for the most effective combination of ad copy. In exchange for testing the new format, advertisers

Monthly SEO Tasks to Manage Performance

SEO, Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks, and sales to your competitors.

Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks, and sales to your competitors. These 16 monthly tasks (plus one bonus task) will keep you focused on the basics of managing SEO performance. If

Quora advertisers can now optimize campaigns for conversions

  Quora this week introduced conversion-optimized campaigns, a feature that focuses the ad delivery algorithm on optimizing for conversions rather than clicks. With “optimize for conversions” selected, the system will aim to show ads to users it deems most likely to take the designated conversion action. “For example, if you want to get app installs and