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Category: Social Media Marketing

What to Look for in a Social Media Influencer

What to Look for in a Social Media Influencer

A survey by Influencer Organizer Network discovered that nearly half of consumers depend on influencer recommendations for purchases. Another 40% have purchased something after seeing it used by an influencer on Twitter, YouTube, Instagram, or Vine. As more brands invest in influencer marketing, it’s essential to understand how the influencers you choose to represent your

How to React to Your Customers on Social Media

Social Media

It’s no secret that enhancing social media engagement is a smart business tactic. But, have you considered your response to those interactions? According to The Manifest, consumers communicate with brands on social media through:  Liking their posts Leaving reviews Mentioning a brand on their own profile Direct messaging a brand on social media For each