Category: Small Business

Why Traditional Advertising Is Still a Worthy Investment for Small Businesses

If traditional advertising is “dead,” no one told consumers. Traditional advertising continues to secure trust and engagement, though digital advertising makes it easy to achieve visibility and impact at scale. Small businesses can benefit by integrating traditional and digital ad formats. Research shows that small businesses most often use digital advertising, but also rely on

How To Create A Digital Marketing Team Structure

How To Create A Digital Marketing

We know creating the ideal digital marketing team structure can be confusing, daunting, and complex. Not to mention, the structure of your digital marketing team can make or break the performance of your company. But after tackling our internal hiring process, the biggest lesson I’ve learned is the importance of having an established team structure

LinkedIn set to launch redesigned Groups platform by end of August

  LinkedIn is building a new version of its Groups platform used by many social media managers and marketers and is set to launch it at the end of August. The company sent an email this week to Group managers outlining coming changes, along with functionalities that will be unavailable as they roll out the

The Google expanded text ad CTR lift that never was

  Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and match in testing for the most effective combination of ad copy. In exchange for testing the new format, advertisers