fbpx

Category: Small Business

Reasons For Your Dental Office To Engage in Social Media

Reasons For Your Dental Office To Engage in Social Media

In the pre-Internet days, advertising your business meant going out to spread the word to family, friends, and colleagues. Pre-modern days even had town criers announce to people what and where they were selling. Signboards were also quite popular in those days. Nowadays, however, there are several ways to get your products noticed by the

Why Traditional Advertising Is Still a Worthy Investment for Small Businesses

If traditional advertising is “dead,” no one told consumers. Traditional advertising continues to secure trust and engagement, though digital advertising makes it easy to achieve visibility and impact at scale. Small businesses can benefit by integrating traditional and digital ad formats. Research shows that small businesses most often use digital advertising, but also rely on

How To Create A Digital Marketing Team Structure

How To Create A Digital Marketing

We know creating the ideal digital marketing team structure can be confusing, daunting, and complex. Not to mention, the structure of your digital marketing team can make or break the performance of your company. But after tackling our internal hiring process, the biggest lesson I’ve learned is the importance of having an established team structure

LinkedIn set to launch redesigned Groups platform by end of August

  LinkedIn is building a new version of its Groups platform used by many social media managers and marketers and is set to launch it at the end of August. The company sent an email this week to Group managers outlining coming changes, along with functionalities that will be unavailable as they roll out the

The Google expanded text ad CTR lift that never was

  Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and match in testing for the most effective combination of ad copy. In exchange for testing the new format, advertisers

Monthly SEO Tasks to Manage Performance

SEO, Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks, and sales to your competitors.

Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks, and sales to your competitors. These 16 monthly tasks (plus one bonus task) will keep you focused on the basics of managing SEO performance. If

Quora advertisers can now optimize campaigns for conversions

  Quora this week introduced conversion-optimized campaigns, a feature that focuses the ad delivery algorithm on optimizing for conversions rather than clicks. With “optimize for conversions” selected, the system will aim to show ads to users it deems most likely to take the designated conversion action. “For example, if you want to get app installs and

Fake social accounts: Another problem for marketers to monitor

  If any marketers feel their list of things to worry about is getting too short, here’s another one to add: Fake social media accounts. Not just fake social followers, or fake influencers. Those are separate items on your list. These are social media accounts that purport to be from your brand or your CEO.

Twitter Kills Off Third-Party App Features

  Twitter has restricted access to APIs, which effectively kills off certain key features in popular third-party apps. Most notably, third-party apps have lost the ability to deliver push notifications and refresh the timeline automatically. Unofficial Twitter apps can still send notifications to users, but they will now be delayed. In addition, refreshing the timeline