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Category: Mobile Marketing

Monthly SEO Tasks to Manage Performance

SEO, Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks, and sales to your competitors.

Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks, and sales to your competitors. These 16 monthly tasks (plus one bonus task) will keep you focused on the basics of managing SEO performance. If

Are you holding your funnels accountable?

  Funnels are all the rage these days. Everyone and their brother are ready and waiting to sell you a funnel. Just recently, I was at a baseball game, and I swear the peanuts guy was walking up and down the steps yelling, “Funnels, get your funnels — fresh hot funnels!” Obviously, I’m kidding, but

Google’s political ad transparency report & library offers more accountability around election ads

  Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has

Moving from Strategy to Action

  Impactful SEO is rarely executed by a lone wolf. You need buy-in for resources. Often from someone higher up. Say, your CMO. Well speaking as a CMO, I’m sorry to tell you, that those detailed multi-page SEO documents where you lay out your objectives, target audiences, competitive landscapes, keyword research and that Gantt chart

Quora advertisers can now optimize campaigns for conversions

  Quora this week introduced conversion-optimized campaigns, a feature that focuses the ad delivery algorithm on optimizing for conversions rather than clicks. With “optimize for conversions” selected, the system will aim to show ads to users it deems most likely to take the designated conversion action. “For example, if you want to get app installs and

Fake social accounts: Another problem for marketers to monitor

  If any marketers feel their list of things to worry about is getting too short, here’s another one to add: Fake social media accounts. Not just fake social followers, or fake influencers. Those are separate items on your list. These are social media accounts that purport to be from your brand or your CEO.

Live webinar with Scott Brinker: 5,000+ martech tools – where do you start?

  You’ve seen the martech landscape graphic with 5,000+ logos. You’re adept at marketing automation, data crunching and multichannel campaign analysis. You (think you) know the difference between a CDP, DMP and iPaaS. But the rubber has hit the road: It’s time to take a long, hard look at how to leverage martech and take

Marketing Day: Microsoft and Amazon assistants, Quora advertising updates, fake social accounts & more

search engine land

  Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the

Twitter Kills Off Third-Party App Features

  Twitter has restricted access to APIs, which effectively kills off certain key features in popular third-party apps. Most notably, third-party apps have lost the ability to deliver push notifications and refresh the timeline automatically. Unofficial Twitter apps can still send notifications to users, but they will now be delayed. In addition, refreshing the timeline

Who’s really winning the smart speaker market, Amazon or Google?

  Earlier this week, Strategy Analytics released its Q2 global smart speaker shipments report. The data showed Amazon still as the global market leader, but with Google gaining, followed by Alibaba, Apple, JD.com and others. That report said there had been just under 12 million units shipped in the quarter and that Amazon maintained a