Generate More Leads with These 7 Content Marketing Campaign Ideas

What sets content marketing apart from other forms of content creation is that every piece of content you produce needs to serve a business objective. For many content marketers, that goal is lead generation. But what types of content should you create? And how will you capture the leads once you’ve created it? We’ve assembled

Tips for Improving Your AdWords Campaign

One somewhat sneaky tactic by Google is that they make it very easy for businesses to get started with AdWords – just enter your credit card info, pick out some keywords, write an ad and you’re off! However, creating successful campaigns takes more than just a few minutes of your time. We recently took a

Landing Page Best Practices

The first rule of landing page best practices is this: they are a starting point to help you construct your best first attempt at a landing page. After that, you need to experiment and let the customers decide what they think is the best converting page for the job. 21 Quick Landing Page Tips Ensure