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Category: Digital Marketing

Marketing Day: Google gains smart speaker share, Pinterest attracts 50M shoppers & more

search engine land

  Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the

Don’t miss proven & actionable tactics from Google and Bing

  Struggling to keep up with search algorithm updates, SERP features and evolving ad formats and platforms? It can be overwhelming. We have the solution. Get first-hand advice from Google and Bing at SMX® East, October 24-25 in NYC. Sofia, Jon, Frederic, Christi and David are ready to share actionable tactics and insights on how

LinkedIn to Integrate Groups into the Mobile App

  LinkedIn plans to bring Groups back to mobile by integrating the feature into its flagship app. Previously, LinkedIn offered a standalone Groups app for iOS. However, it was removed this past February. When LinkedIn removed the standalone Groups app the company announced it was looking into ways to merge it with the main app.

Twitter is Removing Accounts that Previously Tried to Avoid Suspension

  Twitter will soon be removing accounts belonging to individuals who have managed to avoid a prior suspension. In addition, Twitter will be suspending accounts that were previously suspended for abusive behavior. These actions will be permanent, as Twitter says the accounts in question will not be allowed to continue using the service. The company

Google Adds More Classic Features to the New Search Console

SEO, Search engine optimization is not a one-time project. If you’re not managing SEO performance and improvements continually, your site won’t remain competitive in natural search — you’ll lose rankings, clicks, and sales to your competitors.

  Google’s new version of Search Console has gained three new feature, which were previously only available in the classic version of Search Console. The following features have been added: Managing users and permissions Adding sites and validating ownership Mobile Usability report Google confirmed these features are now available as of today. As is evident

Marketing Day: Google collecting data in off-mode, transactional emails & more

search engine land

  Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the

Marketing Day: MarTech Conference coming to Boston, Cision adds image tracking & more

search engine land

  Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the

CDPs: Why now? – Marketing Land

  Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer

The science of storytelling – Marketing Land

  “Storytelling” has become an industry buzzword that’s bandied about in client meetings and marketing conferences. Spurred on by a flurry of articles and think pieces, we are captivated by the promise of greater engagement, retention and influence. The “why” of storytelling, however, remains elusive; we are left in the dark as to how this

Marketing Day: Facebook Pages change, Quantcast reports on GDPR & more

search engine land

  Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the