Category: Digital Marketing

Using hashtags to categorize Tweets by keyword

Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Using hashtags to categorize Tweets by keyword: People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize

Is Your Content Confusing Your Customers?

People are too busy to read anything that requires effort to understand. Neither do they want to consume content targeted at a 10 year old—unless, of course, they are 10 years old. To create really effective content, you need to hit a happy medium between the two. This applies to content in any format, with

5 Subtle But Effective Digital Marketing Strategies

The buzz phrase in digital marketing has been “content is king” over the past few years. As entrepreneurs, we all know the only constant in our world is change. And with that, content marketing is evolving. Most content is creating noise and assaulting our senses as consumers.  It is time to maximize our efforts, simplify and

Digital marketing firm expands to Nashville

Digital marketing firm Pyxl will soon open an office Nashville. According to a news release, Pyxl will be opening its fourth office here, adding to its locations in Scottsdale, Ariz.; Boulder, Colo.; and Knoxville. “After expanding to growing markets out west, we decided we would take our ‘built in Tennessee’ pride, put it to work and

The Top 10 Benefits Of Social Media Marketing

Social media marketing refers to the process of gaining traffic or attention through social media sites such as:  Twitter, Facebook, Linkedin, Instagram, Google+. Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media, therefore, having a strong social media marketing