Category: Content

17 Really Simple Ways to Get More Media Coverage from Search & Social

  Who’s in charge of media coverage? Journalists, reporters, bloggers, influencers, search engines, social media, and – most importantly – brands (that’s you). There was a time in the not so distant past when journalists were the primary gatekeepers between brands and media coverage. Pitching the media with a press release or holding a press

A Little History Of Social Media !

The very first recognizable Social Media platform was whats known as, Six Degrees, which was created in 1997. The platform enabled users to upload a profile and make friends with other users. In 1999, the very first blogging website earned its fame, creating a social media sensation that’s still popular till this day. After the

Is Your Content Confusing Your Customers?

People are too busy to read anything that requires effort to understand. Neither do they want to consume content targeted at a 10 year old—unless, of course, they are 10 years old. To create really effective content, you need to hit a happy medium between the two. This applies to content in any format, with