Imagine this scenario. You are in a serious car wreck. You are okay though you have a fair share of scrapes and bruises. Your heart is racing and you’re in a slight amount of shock. You pick up your mobile and type in “Daytona Beach Car Accident Attorney”. A list of attorneys pop up and what do you do? Given your current state, you are likely not going to research each entry. In your current state, you are more likely to click one that looks promising and go with it.
Now let’s change sides. You are the attorney behind those links. The problem is your website is on the second page. Is someone who went through an automobile accident going to go searching for you?