Facebook Cover Videos are here!

Facebook Cover Videos are here!

Facebook is continuing to push video on their platform in new and creative ways. Once again, Facebook is changing the way business pages look. In late 2015, Facebook introduced the option to add video to your personal Facebook Profile. Many swapped out boring static images for fun looping videos!

We’ve been waiting for this day for a while now. Facebook Cover Videos are here! The option to add a cover video is starting to roll out to business pages on Facebook.

Here’s everything you need to know about using Facebook Cover Videos:

Users will upload a cover video in the same way they upload a cover photo now
Facebook Cover […] Read more

Facebook Pixel is Getting Even Better

Facebook Pixel is Getting Even Better

Wait! What’s a pixel?

Pixels are common across most advertising platforms. They’re used to drop a cookie that will track visitors on your website so you can advertise to them later. This is called retargeting. Once you advertise to past website visitors, pixels can also be used to track their behavior when they’re back on your website. This helps you measure the effectiveness of your ads.

Benefits of the Facebook Pixel

It obtains basic analytics on website visitors, providing a secondary resource to google analytics or other large analytics companies.
It allows you to re-market towards visitors who have visited specific pages of your […] Read more