Facebook Ventures into Zillow’s Territory

Facebook Ventures into Zillow’s Territory

Facebook ventures into Zillow’s territory with targeted real estate advertising. Facebook has launched its first ad product designed specifically for residential real estate brokerages.

“Dynamic Ads for Real Estate,” first reported by real estate news site Inman News, allow real estate brokers and agents to advertise directly to Facebook and Instagram users who have already searched for properties on that brokerage’s website. The product goes after a key money maker for Seattle-based Zillow, which allows real estate professionals to advertise to prospective home buyers and sellers on its site.

The new real estate product connects Facebook’s ad platform with a brokerage’s search […] Read more

What Is Google Posts?

What Is Google Posts?

Google Posts is a feature that allows business owners create content directly on their Google business listing page. Even though it’s  limited to 100-300 words, it is enough to get your message out about company news, special promotions, list services, promote or highlight client testimonials, etc. One of the best benefits of Google Posts is, it will appear highly ranked in Google search results.

Google Posts were first launched in January 2016 for US presidential candidates to use, with the posts appearing in a card-like format that Search Engine Land has dubbed “Candidate Cards.”

In March 2016, Google Posts were extended for use by […] Read more