Facebook Ads vs. Google Adwords.

Facebook Ads vs. Google Adwords.

Which Is Better for Local Business?

No matter how much money you have in your budget for social media marketing, maximizing your advertising spend is your primary goal. Choosing the best channel to focus your marketing dollars can mean the difference between an effective campaign and a dismal return. Of course, the channel isn’t the only factor that affects your marketing success, however, channel selection plays a significant role in the outcome of an online marketing campaign. When your campaign focuses on driving local business to your company, how do you decide which channel to use? Let’s look at two popular […] Read more

10 Questions to Ask When Hiring a Digital Marketing Agency

10 Questions to Ask When Hiring a Digital Marketing Agency

If you’re reading this, you’re probably on the verge of partnering with a digital marketing agency. Maybe you’re underwater and need some help managing your workload. Or maybe you’re not completely satisfied with your current marketing firm and you’re looking for some guidance so you don’t step on the same tack twice. Whatever the case may be, let me start off by saying congratulations! You’re entering into an extremely exciting phase in the evolution of your business.

Well… it certainly can be exciting if you take the proper steps to ensure you’re hiring a marketing agency intent on taking your […] Read more