5 Easy Split Tests Ideas That You Can Do Right Now

5 Easy Split Tests That You Can Do Right Now

Looking for a quick win? How about five of them? Often, running a landing page A/B test can take a lot of time and effort to execute. That’s time and effort that you as a small business owners don’t have. So we wanted to show you a few fast and easy tests that you can run right now and boost your conversion rate.

  1. Rewrite your headline
    Is your headline as powerful as it could be? Try rewriting it a few times. Chances are, you’ll come up with something that’s shorter, clearer, punchier, and more persuasive. Then, test it against your current one and see which one performs.
  2. Try different CTAs
    Your CTA buttons may be only a few words long, but those words are powerful. So, see what happens when you change them. For example, instead of “Register Now”, try “Save Your Spot”; or instead of “Subscribe”, try “Join The List”. The results may surprise you.
  3. Add social proof—or take it away
    Common marketing wisdom tells us that logos and testimonials add credibility to landing pages. But, what if your social proof is getting in the way of your product or service’s value? There’s only one way to find out—remove it and test it! You can also try testing longer or shorter testimonials, different logos, or changing their position on the page.
  4. Paragraphs vs. bullets
    You could probably speak at great length about all of your product’s amazing features and benefits. But your customers want that information sooner. See if your landing page has any copy that you can break into bullets so visitors see the value of your product or service sooner.
  5. Change your opt-in process
    The number of fields to fill out and buttons to click can have a huge impact on your conversion rate—but not always the way you think. Try testing a simple name/email form against a two-step opt-in process. Sometimes, the extra step can actually improve your conversion rate.

Want more conversion rate optimization ideas? Contact us today to discuss your next bright idea. 386.405.4281

Author Details

Gary Vela

Digital marketer obsessed with ROI driven campaign and crafting solutions for clients worldwide.

Related Posts

Efficient SEO Link Building Strategies

September 28, 2021

Efficient SEO Link Building Strategies

Link building is one of the most important parts of SEO. Basically, it is a significant factor that most search engines use in order to determine the ranking of a website on search engine result pages.  In other words, it is a search engine optimization method that is used to increase the credibility of a

How Can Law Firms Benefit From SEO

September 21, 2021

How Can Law Firms Benefit From SEO?

How Can Law Firms Benefit From SEO? Before the era of digital marketing, lawyers would advertise their law firms via billboards, commercials, and brochures. In 1997, the universe was introduced to the concept of Search Engine Optimization and the rest is history. The American Bar Association has stated that the growth of US lawyers has